Companies in industries from books to beauty products offer alluring perks and rewards for loyal customers. For loyal Target shoppers, the REDcard is a must-have. Points can be cashed in for store credit, and holders of Nordstrom credit cards can earn points three times faster. Sears may have recently declared bankruptcy and closed hundreds of stores, but the retailer is still rewarding customers with its Shop Your Way loyalty program, considered one of the best in retail.
Shop Your Way comes with a long list of benefits. You'll also get free shipping on your purchases, which is gold when you're pressed for time and can't get to the store.
Although shoppers have to sign-up and get approved for a credit card to use the Amazon loyalty program , the experience is worthwhile, Skirboll said. Courvoisier said the program ends up being a great deal for customers. The ease of use combined with the valued rewards serves to make REI Co-op a best in class loyalty program. Starbucks is a great program for rewards — just be sure to use the app to maximize the benefits. Beauty aficionados who frequent Sephora should sign up for the Beauty Insider program to get access to a range of exclusive items to add to their beauty collection.
Sephora also recently announced the launch of three credit cards as an extension of its existing loyalty program that allows members to have even more exclusive perks and offerings. Michael Kors offers a tiered loyalty program that includes special surprise gifts, private events, special services, and free shipping.
Tarte Rewards members can earn points by shopping and by engaging with the brand through social media, by opening Tarte emails, and by referring friends. Tarte also rewards "Soulmates" — shoppers at the highest tier of its rewards program — with more perks such as expedited shipping, triple points during their birthday month, and exclusive products. Code Broker. Loyalty program membership in the U. Loyal Customers Matter. Loyalty leaders grow revenues roughly 2. Incentive Solutions. When companies do personalization well, it creates a 6.
Consumers who redeem incentives see a 1. Sign up for her weekly newsletter here. This is a BETA experience. You may opt-out by clicking here. More From Forbes. Including my full name, rewards status, and points left to reach the next tier, this email feels personalized and relevant. Sorry, Tarte. In it, the company tries to win me back by explaining that my current points will expire soon unless I take action.
The company also recommends a few next actions I can take to keep my loyalty status other than buying a product, such as asking a product question, taking a survey , or writing a review.
Tarte shows us the importance of treating your loyalty program as one of your most valuable marketing channels. From welcome messages to win-back emails , Tarte has the entire flow covered. If your goal is to build an attractive loyalty program, persuasive copywriting techniques should be your best friend. After all, rewards programs come down to the feelings of inclusion and exclusivity. In its loyalty program, myAbercrombie, the company uses powerful copy , highlighting exclusivity:.
The free and VIP categories make the program much simpler. You get yet another special discount on your membership anniversary:. The opening sentence above the fold starts with a 15 percent discount, incentivizing your membership right off the bat. Following a tiered program approach, you join, earn points, and unlock new levels as you spend more.
In addition to welcome discounts and birthday gifts, The Sill offers priority customer support to its VIP loyalty members. Notice how friend referrals can get you points out of all the above. This is a smart way to combine your referral program with your loyalty club.
You not only ensure that your existing customers are loyal to your store but also help them bring in new customers. Last but not least, The Sill gives you two options to redeem your points: 1 get free products or 2 take dollars off your next purchase. However, if you want to get a free product with your points, you need to buy at least one other item, which gives the company plenty of opportunities to upsell and cross-sell.
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